ee-tv

PA, Lobbying

Brief

We were asked to lobby Europe-wide for the introduction of standards to make TVs more energy efficient.

Solution

Our client’s product could be used to improve the energy efficiency of TVs, so we pushed for the introduction stringent standards across the EU that would reduce energy consumption and encourage manufacturers to use our client’s product in greater numbers.

Result

We secured the support of a number of third parties from the most influential European member states to form a coalition (ee-tv), adding greater weight to our arguments. Through the coalition we lobbied individual national governments and influential MEPs from across Europe. At the same time we fed technical information directly into the European Commission, becoming a trusted source of information and effectively countering the manufacturing lobby.

As a result of our work, the Commission introduced stringent measures forcing manufacturers to make more efficient TV sets, including the introduction of A-G Energy Labels for TVs. Sales of our client’s product increased by over 100%.

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