India Expects

Jet Airways

Event, Debate, PR

Brief

To capitalise on the buzz surrounding India’s exciting tourism industry in the run up to the Commonwealth Games in Delhi and to strengthen Jet Airways’ position as a market leader in the Indian aviation industry.

Solution

Keene organised a round-table debate for 15 media including consumer and trade titles. We brought together three of India’s leading tourism organisations: the Indian tourism board – Incredible India; India’s premier airline, Jet Airways; and luxury Indian hotel operator, Leela Palaces, Hotels & Resorts to share their different sector insights into the Indian tourism market and the country’s burgeoning economy.

Result

Having three partners broadened discussions, creating engaging content and providing media with more rounded stories, generating valuable column inches of coverage and building key relationships.

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